Never mind the tail. The news broke as the carrier prepared to emerge from bankruptcy and prepared for its merger with US Airways. American had bucked more than three decades of design fads. This was one of the last true icons of airline branding left in the world.
Created by Massimo Vignelli init was everything a logo should be: The redesign features a U. It has been said that the true test of a logo is this: As did the AA emblem.
Maybe they need a tweaking or two over time, but the template of such logos — the really good ones — remains essentially timeless.
American Airlines had one of the really good ones. I was at Kennedy Airport recently and had the opportunity to view several American Airlines jets — some in the old paintjob, others in the new one. What exactly is that new, Greyhound Bus-esque logo?
It looks like a linoleum knife poking through a shower curtain. Why would anybody want to? It evokes nothing, it says nothing, it means nothing. It gives American Airlines all the look and feel of a bank or a credit card company. Its uglier, even, than the hideous Horus head of the new EgyptAir.
By a margin of about 2, votes, of some 60, cast, workers chose to stay with the new look. Parker says he is happy about the result. Neither of the choices dealt with the linoleum knife. Had this option been put to a vote, I suspect it would have won by a healthy margin.
The striping and typeface were overdue for a revision, and livery changes are all but mandatory, it seems, when airlines exit bankruptcy.
And I can live with the tail and with the faux-silver body paint. Doing away with the AA symbol, however, was a tragic and unspeakably bad call.Hawaiian Airlines Aneo trip report from the inaugural flight to the mainland.
American Airlines Flight was a regularly scheduled passenger flight operated by American Airlines from O'Hare International Airport in Chicago, Illinois to Los Angeles International Airport in Los Angeles, barnweddingvt.com May 25, , the McDonnell Douglas DC operating this flight crashed just moments after takeoff from Chicago.
All passengers and 13 crew on board were killed. Something very important started brewing at Southwest Airlines headquarters last summer. The airline’s merger with AirTran Airways was midway through completion, international service was on the horizon, and the end was near for the Wright Amendment, which sets restrictions on direct flights from Dallas Love Field, Southwest’s home airport.
In the customer experience, it signifies what makes the brand unique — a personal touch.
Complementing it is a redesign of Southwest’s livery, airports and website. From planes to snack packaging, the refresh is modern but true to Southwest’s DNA: confident, authentic and full of personality.
Archives and past articles from the Philadelphia Inquirer, Philadelphia Daily News, and barnweddingvt.com When an Employee starts their career at Southwest Airlines, they bring with them their own unique background, perspectives, and personal experiences. Those perspectives combined with their skills help them to do their jobs in impactful and meaningful ways.